Matthew Mansell, Athlo founder and a former professional rugby player, understands the importance of competition and cooperation in business. He recognizes that while competing is necessary, collaborating with potential competitors can lead to significant gains for a company.

Athlo is arguably the next fitness unicorn, given its capacity to cater to three main groups of users. The first group consists of individuals who sign up for the app to access curated classes and gym memberships for personal use. The second group utilizes the platform to promote their memberships and classes to other people on the app. Lastly, the app is a valuable tool for gyms and fitness centers to retain and expand their memberships.

Matthew Mansell’s innovative approach to incorporating brick-and-mortar facilities like gyms into the platform’s business model sets the app apart from traditional aggregators. Instead of luring customers away from traditional gym memberships, Mansell aims to create a mutually beneficial relationship between digital platforms and physical wellness centers. He envisions his app as an intermediary that ensures the collaboration between the two remains advantageous for all parties involved.

Launching the Athlo app shortly after the end of the pandemic presented an opportune moment for a cooperative partnership with brick-and-mortar fitness facilities. The pandemic forced many countries, including the United States, to close gyms and health centers. While the industry has since recovered, and people have resumed their active lifestyles, gyms and fitness centers suffered significant losses from 2020 to 2021. The fitness industry’s recovery took time. For gyms, a key aspect of recovery was retaining their existing members while actively attracting new ones. This is where Mansell’s new platform came into play.

Matthew Mansell’s app assists gyms in several ways, primarily focusing on member retention and reducing attrition rates. Mansell understands that acquiring new customers is generally more expensive than retaining existing ones. From an economic standpoint, gyms must keep their members. Extending a member’s lifetime by just one additional month can profoundly impact a gym’s baseline and overall success. Follow this page on Instagram, for related information.

More about Mansell on https://www.linkedin.com/in/matthew-mansell