Amazon UK is one of the first retailers to launch a Virtual Try-On (VTO) service for sunglasses. Sunglasses connoisseurs love the new feature. Customers can now try on several pairs of shades before making the decision. One of the brands included in the service is Hawkers. Alejandro Betancourt Lopez, president of Hawkers, could not be more excited for the opportunity.

The Hawkers website does not have the VTO technology, but the forward-thinking brand has the service in the works. Hawkers sells most of its sunglasses online, and the new technology will only increase their sales. The brand works hard to stay relevant to provide the best customer service.

Alejandro Betancourt Lopez has always been a forward-thinking entrepreneur. The founders brought Lopez as an advisor and an investor. Lopez quickly realized that the owners were struggling. Though the demand for sunglasses has always been there, Hawkers had problems in many areas that Lopez needed to fix.

The sunglasses market was already competitive, so Lopez needed to move fast and create a business model to ensure the

Hawker’s success. Lopez explains one benefit of being a small business is making quick changes is possible. The first change Lopez executed was the company’s marketing strategy. He noticed that younger generations were buying fashionable sunglasses. He knew that their reviews would have more influence on other customers than regular advertising.

Alejandro Betancourt Lopez also made a plea for better customer service. To be successful, the company needed to become transparent. Having a product that is in constant motion, supply chain problems are likely to happen. Customers do not want to hear that their order is delayed, but they will be more understanding if they can talk to someone who has answers.