Kfir Gavrieli is the well-known CEO of the Tieks brand of ballet-style shoes that are known for being a stylish yet functional online exclusive. He is a genius for coming up with the brand but many factors went into the decision to make such a world-renown shoe. Ultimately, he left his mark on the history of shoes for all time.

Making a Better Shoes

Ballet-style shoes are great, but Kfir Gavrieli knew he could take them a step further. What if they were more durable? What if they come in different materials? What if they could work with just about any outfit? By using all of his expertise and business savvy, he created Tieks shoes that surpassed anything a simple ballet shoe was capable of before and rocked the world.

Reaching a Wider Audience

Another genius move on the part of Kfir is the fact that he knew that with the right marketing and research, he could reach a much larger audience with these shoes. Tieks’ simple design makes them a great fit for just about anyone. They can also be worn in many places from home, work, school, and beyond. The sheer versatility of Tieks is one of their greatest traits and is what has allowed them to sell so many pairs.

A New Approach to Marketing

Since the brand is an online store, one can only purchase them via their website, Boutiek. However, an individual can also buy and sell second-hand or new shoes on social media platforms like Facebook and Poshmark.

It would seem like common sense to make a new brand of shoes available in stores around the world, but Kfir Gavrieli had other plans. He knew that if he made the shoes an online exclusive, he could ramp up demand and create a crazy around the product. And he was right. People are still scrambling to get Tieks to this day thanks to their exclusivity. As time goes on, it looks like this demand will only get larger in the future. See related link for additional information.

Learn more about Tieks on https://www.pinterest.com/tieks/