Eduardo Sonoda is the founder and the CEO of Eduardo Sonoda Advisory, a renowned marketing firm in the United Kingdom. After his school, he worked with some of the best performing marketing agencies in the UK, where he gained skills in marketing. Eduardo worked diligently and committedly, which helped him rise in every rank from a junior worker and eventually founded his advisory firm. In addition to his marketing firm, he writes publications for business.

According to Eduardo Sonoda, businesses are affected by primary factors. He has described these factors concerning the marketing trends happening around the world. Here are some of the factors described by Eduardo Sonoda to help business people.

factors affecting marketing trends and their responses

 1. The economy

The economy is one of the critical factors that affect business marketing. The four stages of the economic cycle play a significant role in deciding when, where, and how to carry out your marketing. A stable and balanced economy will create a better ground for marketing and encourage more marketing. As an entrepreneur, it is advisable to be conversant with the economic cycles to be in a position to make a well-informed decision.

 2. Competition

One of the critical issues that necessitate marketing is competition from other businesses offering similar products to your business. This calls for the business person to understand the competitors’ techniques to ensure that he comes out with a better strategy that will make them outshine their competitors. Additionally, competition makes people more innovative, leading to the emergence of new trends in marketing.

 3. Sociocultural factors

These are factors within the marketing area or the target market of a business person. They necessitate one to have different marketing strategies to ensure that they have persuaded their customers, created connections, and made sales. This will make it easier for the business person to be effective in their marketing.

Learn more here: https://techbullion.com/eduardo-sonoda-explores-how-to-start-a-marketing-agency-in-the-uk-in-2022/