Zaxby’s is a fast-food chain that’s seen record growth out of Georgia. The secret may be in the tasty chicken, but the app entices customers to visit more than ever before. Learn how this company sells their app and food together in harmony.

Restaurants and Apps Reflecting Slow Growth

Fast-food enthusiasts have been reluctant to pick up the smartphone and order food on the app for years. Ordering habits are ingrained in the psyche; customers simply order their meals at the cash register.

Many restaurants have tried several strategies so that customers use the app, from creating a point system to offering free items with an order. Zaxby’s found a way to grow their app purchases and keep the customers coming back for more.

Rewarding New Customers

Zaxby’s offers a complete meal for new customers joining and ordering on the app. Other restaurants may have tried this route, but many only offer a free item. A whole meal is an attractive offer for nearly any consumer. The single commitment is signing up for the rewards program. There are no other requirements on the consumer’s part.

Appeasing Loyal Customers

Aside from the free meal, this company enhanced their Zax Rewardz Program by featuring several specials every month. There might be free delivery or an item redemption sale. These perks keep the customers coming back for more. Ordering through the app is how customers access these specials. They’re not advertised to the general public. As a result, customers feel part of the company’s community.

Many other restaurants are sitting up and taking notice of Zaxby’s success. As technology changes over time, the company’s app needs to keep up with any changes. Sustaining and adding to an existing customer base is the focus of any successful business. This restaurant forges its own path with the app’s assistance.

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More about Zaxby’s on https://www.zaxbysfranchising.com/