E-commerce personalization is shaping the world of online shopping today! Shoppers want to find what they want exactly when they want, e-commerce personalization helps with that. We live in a world today where people attention spans are becoming shorter. Customers need something that’s going to catch their eye and be exactly what they want to for fill their needs. Personalization is the heart of the evolution to satisfying the new increase of a demanding audience. Personalization places the customers’ eyes exactly on the supply of the demand giving them a complete narrow view of the shopping network. This way the customer does not have to struggle to find what they want because the search is narrower making it easier for them to focus on what they want. The online experience has become easier for the customer to find what they want. Instead of searching the Internet while they’re shopping personalization makes the search basic for them to acquire exactly what they want. Without personalization this makes it difficult for customers and consumers to seek out what they want because they search choice is too broad. This can cause a huge loss of customers if they are confused when they are online shopping. You want to make a online e-commerce shopping network that is simple for the customers view. Enabling the customer to be able to get exactly what they desire. Many times the customer will go to a shopping network but it has other junk in the way distracting them from what they really came to get. This may close them to just not want anything at all because it’s too difficult and confusing. You have to be able to know your customers how to serve them how to direct their focus for what it is exactly that they want. Personalization can make the shopping process a lot smoother for not only the customer but also the retailer. Instead this process is actually benefiting everyone. Easy to use shopping networks are more appealing in that they are not as spoiling as modern day networks. They don’t put so many products out on the market that distract the customer from what they really want. Narrow the process of shopping for the customer to be easy so they can get the main product that they aspire to find. To be straightforward e-commerce personalization is the best form of a shopping network.