The Fabletics brand is evolving, and Kate Hudson is spearheading the changes that are taking place. She knows how her customers are operating when it comes to purchasing clothes, and she wants to be the one that helps them build a fashionable workout wardrobe. This appears to be the goal that she has because she is on the verge of going forth with an expanded line of a leisure wear. This is different from the typical athletic clothes that women wear to the gym. The difference is that these clothes are stylish and fashionable enough to wear in workout environments and after hour events.
Kate Hudson knows that she is in a place where consumers are fascinated by Fabletics and what this company is doing. She is someone that believes in striking while the iron is still hot. This may be one of the main reasons that she has incorporated so many different things into the line of clothes for Fabletics that people are currently witnessing. Kate Hudson is driving home the point that innovation is the key to staying on the top.
One of the things that she has done recently to make people stay focused on Fabletics is bring forth a whole new era of products that were not previously available with Fabletics. Kate Hudson has managed to put her time into building a connection with footwear designers, and now she is able to bring shoes to consumers that want these types of products from Fabletics.
Another thing that Kate Hudson has done that shows her innovative spirit is connect with pop star Demi Lovato to bring forth a limited edition line of the Fabletics clothes. This is another area where Kate Hudson knows that innovation will pay off. Demi Lovato will connect her with a younger consumer base that may not have any idea who Kate Hudson is.
There is also the talk about how Kate Hudson has managed to build up her brand by giving consumers access to new clothes each week. This is rare for any website, but Kate manages to bring new garments into the Fabletics world on a weekly basis. This is something that she has been praised for by lots of customers that are looking for a wide range of variety when they are collecting garments for working out.
Hudson has really been able to build a better brand by staying on top of the things that are changing in the athletic clothing industry. She wants to keep people plugged into the athletic athleisure wear clothing, and she also wants to make sure that she is creating clothes that are comfortable. These are two things that Hudson is passionate about, and these are just a couple of the things that have made her the success that she is with this brand.
Hudson is proving that she can do so much more than many of her competitors because she is actually connected to the brand. She’s an intricate part of the Fabletics structure.