Not only is Luiz Carlos Trabuco the CEO of Bradesco, he is an award-winning celebrity within the Brazillian business world. His bank, Banesco, is known by just about every Brazillian that lives in a major city. Banesco branches are visible from every city center and they have cash machines in most supermarkets.
Luiz Carlos Trabuco’s Rise With Bradesco
Since Luiz studied sociology at the Fundação School of Sociology and Politics of São Paulo, it was hard to imagine him having a career as a banker. In 1969, at the ripe age of 18, he took an entry level position with Bradesco. After years of employment and finishing his studies, he became a Director in 1984.
In 1999, his performance had led him into the executives’ inner circle and he became Vice President of the bank that year. He was upgraded to the position of Chairman of the sister company Bradesco Seguros Group in 2003. It wasn’t until 2009 when he became the CEO of the company and continues with his leadership to this day. He is also considered to be one of the most influential people in Brazil, according to Epoca Magazine.
Luiz Carlos Trabuco As The Personality Of The Year
Considering he is the CEO of one of the largest companies in the country, it is no surprise that he was awarded the title of Personality of the Year by Pedro Barbato Filho.
The awarding Institute recognizes this man’s wisdom in the industry and his persistent attitude when it comes to his own personal career. This is why he took this bank and turned it into the largest insurer and overall financial institute in Brazil. Until the competition merged, his company had the highest net worth in the country.
One of the more unique aspects of this man’s journey is that he has been with the same company for 28 years. Since he had become an adult, his life has been within the same office and he puts the company first in his life. His sales experience had helped him reform the company’s insurance wing so that it performs to the level of a first world country.
Luiz has a unique perspective of the insurance market in Brazil. He believes that the insurance industry is merely a private extension of the public welfare system of the country. If insurance services like his did not exist, there would not be the same amount of stability within welfare system as it is now.
Luiz Carlos Trabuco Cappi is currently the head of the Vice President of the Institute for Supplementary Health Studies in order to increase awareness of the importance of insurance. He is also the head of Fenasaúde, which is an educational group.
More About Bradesco
The company offers banking, internet banking, insurance, personal and business loans, savings bonds and other financial services. They have financial branches in many major locations around the world including New York, Hong Kong and the Cayman Islands.
One of the reasons why the bank has been expanding so much is through its recent aquisitions. They have bought up the competition like Banco Mercantil de São Paulo, Banco Ibi S.A and even Banco Bilbao Vizcaya.
With over 5,300 branches across the country, it is obvious that Bradesco is a major brand name in Brazil. The Bradesco Expresso units have been installed in over 38,000 grocery stores, pharmacies and convenience stores so that their customers can have access to their accounts virtually anywhere. They also contract with the Banco24Horas chain of ATM machines so that there are thousands of more access points for their customers.
For more information about Luiz Carlos Trabuco Cappi, just click here.